Upgrade your technical staff by implementing Effective Innovation in your company. Invention spends money to create ideas. Innovationdevelops ideas to make money. Engineers and Chemists are taught the techniques of invention in school -- not the techniques of innovation. Using the techniques of invention to innovate is inefficient and wasteful. Benefits to Business Owners and Executives: You will increase the efficiency and effectiveness of your key development staff. You will reduce your fixed and variable expenses in the development cycle. You will shorten your time to revenue. You will improve customer satisfaction with higher quality products.