What story are you telling your customers and prospects? What message are you sending with your sign, business cards, brochures, posters, and website? A lot of businesses-particularly small businesses-work hard to get the information right and to get it in front of people's eyes, but they don't think about what the writing style, graphics, layout, and medium might be telling people. When business owners do put thought into these details (or hire LifeLines to do so), the results tell a story that reinforces the good work they are already doing. Sharing a business story effectively is a matter of wordsmithing the message, and then delivering it via the right medium. The right words in the right format can make a story effective, efficient, irresistible, beautiful, and profitable