Platinum Luxury Auctions is the only luxury auction company founded exclusively on experience in the auction sale of luxury properties on behalf of affluent owners. In fact, Platinum is responsible for developing the “luxury auction” concept for the non-distressed auction sale of multimillion-dollar real estate, and owns the Federal trademark rights to the term luxury auction. Platinum luxury auction platform combines luxury real estate brokerage, auctions, advertising, marketing and public relations, all for fraction of the cost required to retain experts from each of these fields individually.