Family owned and operated since 1993, BMW Motorcycles of North Dallas (European Cycle Sports) offers a casual and customer-focused "talk shop" haven for motorcycle enthusiasts. Over the years, BMW Motorcycles of North Dallas has expanded its lineup of quality manufacturer models beyond BMW to include select Triumph, MV Agusta, Ural, Zero, and Ducati cycles. The cycle shop maintains a customer commitment that lasts well beyond the sale itself, providing highly trained service and over 90 years of combined maintenance experience. European Cycle Sports takes pride in helping cyclists purchase their dream vehicles, with an early 2012 promotion offering 2.99 percent financing on many new Multistrada 1200 models.