It has always been part of Debi’s DNA to be curious about the nature of the human spirit and the dynamics of organizational development. This led to her lifetime dedication of creating environments and experiences that allow individuals and groups of people to grow into what they envision is their best. It was the struggles within her and her partners own growing business that led Debi to the holistic approach of the Entrepreneurial Operating System (EOS) and step into what she is encoded to do – educate, facilitate and coach people to achieve their version of greatness. In 2012 Traction Coach was founded around the belief that people are inherently motivated, intelligent and arrive ready to create something worthwhile. Traction Coach is committed to serving companies and individuals who are ready to grow into their own greatness. As EOS Implementers, the team holds big dreams for their clients, to create a successful business and to live a great life. The Traction Coach team defines a successful business as a well-run company that is growing and creating real wealth and a successful life as doing what you love to do, with people you love working with, making a difference in the world, being compensated appropriately and having time to pursue other passions.