"Packaging by Design" is Modern Arts' answer to the communications needs of today's retailers and manufacturers. It means two things to our clients: it underscores our philosophy that shopping bags, boxes and displays, with their tremendous communications impact, are a key promotion element in an effective advertising program. When strategically planned, consistently designed and executed, packaging design components become powerful communications tools, contributing to overall image reinforcement. Secondly, Packaging Design expresses Modern Arts' commitment to supporting the highest standards of creative and intelligent graphics with a special sensitivity to production values and service requirements. Based on a firm belief in this philosophy to solve our clients' communication needs, Modern Arts has developed a unique approach to implementing packaging. Our approach is centered around three basic areas: Commitment to Packaging Design Because our staff thoroughly understands the products and is committed to aesthetics, we collaborate in a concerned and sensitive manner during the entire process, whether we are working with the client's creative staff or creating the design in-house, based on client direction. Modern Arts assists clients with manufacturing and consulting with the entire process of retail packaging design. Our production experts and creative staff are among the leaders in the industry, receiving both regional and national awards. Service and Reliability Modern Arts' staff takes time to satisfy each client's unique needs and requirements. Because of our intimate knowledge of the industry, we provide our clients with intelligent advice beyond the packaging itself. Our staff helps clients value-engineer thier packaging to fit their financial needs and budget restraints, while upholding high production standards. Our staff understands retailers' time constraints and advises on every aspect of the project, from initial concept through final production and distribution to multiple outlets.