Many companies are now tied to affiliate marketing. You can find the word "affiliate" attached to many large business models like Amazon.com, HostGator.com, iTunes Store, Mac App Store etc. Why do companies do this? It's simply a great way to market their products and services. By simply rewarding the troops in the field that bring in clients and sales into their business funnel. This can either be on a points system to receive discounts or based on percentages of purchases. One time cash rewards or small percentages paid back based on the sales and performance by the affiliate. Many companies come up with their own rewards model and try to create frenzy by getting people to talk, and yes money always gets people talking! The new rant and rave is that Pure Leverage not only launched its ne