One24 is an online business that produces and retails Natraburst and Natraboost. Independent PC's market these products to customers. PC's become eligible to receive company commissions and profits when they receive a monthly auto-ship of one of these products and sign up at least one more PC. At this point the first PC becomes an active PC. At this point, active PC's become eligible to receive paychecks from the company. The company grows as more PC's join the business. The business model is refered to as "Incentivized Referral Plan". This is different from typical multi-level marketing (MLM). The goal for PC's is to make enough money to be able to retire in 12-24 months.