Background: Anita Kramer is a creative visionary. Her background includes more than 35 years of "in the trenches" senior level experience in marketing, direct sales, advertising, e-mail marketing, public relations, internet marketing, copywriting, publications and for the past twelve years, an entrepreneur. Labeled a "Marketing Genius" by Association Management magazine/ awarded the Excellence in Leadership Award by Federal Express / Honored three years in succession with the Sales/Marketing Excellence Award by Holiday Inn and honored by the Governor of California for invaluable contributions to tourism. She is a proven performer in sales and marketing and implementing effective sales strategies to grow business.