The company uses a multilevel marketing system to sell domain names to the internet market. The company relies heavily on members referring others into the program. For $10 per month, members receive a complete domain package which includes a turnkey website, hosting, 10 email addresses, URL forwarding and a video presentation to show potential affiliates. Commissions are paid on the number of people referred to the program. The idea of GDI was developed during the dot com explosion of the 1990s. Recognizing that the .COM extension availability was rapidly declining, they explored other possible extensions that could be used as a foundation for their business. After negotiating with the king of Samoa, they earned the right to become the exclusive reseller of the domain extension .WS.