Ross Browarnik helps clients who are stuck between a rock and a hard place painlessly get unstuck… to cut to the chase of any marketing mystery and uncover the elusive Unique Selling Proposition. "Once you have separated the USP from every other customer benefit,” Ross points out, “it inevitably leads to more strategically targeted advertising and ultimately helps sell more of a product or service.” Ross began his career as copywriter, copy director and creative director for several of the Southeast’s leading advertising and marketing companies. For the past 15 years, he has operated his own boutique copy writing and creative firm, servicing South Florida the Caribbean and Latin America. Ross’s client roster encompasses a diverse range of businesses and services that include: Clear® brand Contact Lenses; Le Meriden Hotels; Hyatt Hotels; Palmetto General Hospital; University of Miami Sylvester Comprehensive Cancer Center; Ryder Trucks; Champion Spark Plug; 800 Flowers; Royal Caribbean Cruise Line; University of Miami; Benihana Restaurants; Mazda automobiles; Bahamas Tourist Board; Simmons Mattress; Florida Power & Light; and Florida Department of Tourism. In addition, he served as an interim adjunct professor ” in the University of Miami’s Wolfson School of Communication– having prepared hundreds of senior level students for what he terms real world advertising. He has also been the recipient of numerous local, regional and national industry awards for his c