When surfing the Internet, users input search terms to find a product, service or information. The search terms are referred to as keywords. To make your website or blog stand-out, you need quality SEO. * Websites need content to be indexed by search engines. The content must not only be relevant, it must be coherent and have enough flare to entice more visitors. * Blogs are a wonderful medium for getting information in front of hundreds, even thousands of people. But blogs must offer useful and well-written posts. That's where SEO meets AP Style. * Social media is here to stay. And getting your message out is key to success. The more fans, likes, comments and discussions you generate, the more traffic your business will see.