The Heel Shield is a Unisex footwear and car mat protector (fits footwear up to a DD width). Shoes are damaged while driving due to the small rocks and sand deposited on the carpeting when entering the car. Using towels or adding other pads under the driver's foot doesn't stop the damage. When the shoes are damaged from scuffing, the finish of the shoe is ruined and cannot be repaired. And, in the winter months, shoes are damaged more as the car mats become soaked from the melting snow. Heel Shields protect the heel of the driver's shoes from damage while driving by providing a barrier between the shoe and the carpeting effectively protecting the driver's shoe.