In the past 7 years the motorcycle industry has come light years forward with styling from major manufactures. Safety enhancements include LEDs, ABS, high intensity headlights, and suspension systems that work. There are accessories that have vent flaps for cooling, jackets that have elbow and shoulder armor, helmets and sunglasses that protect your vision, boots that don't feel like ice skates on wet roads. Even with all these improvements my feet were ignored. Introducing YOU RIDE, --the sock that fits, doesn't ride in your boot, is made using drirelease with FreshGuard for odor elimination. Foot comfort at last!!! And Made right here in our USA. Visit : www.shiftthrottleandride.com