We founded DeadSoxy because we wanted more out of our socks. We always questioned how something so essential could be such a pain to get right. The frustration was real and it was compounded by years of socks, sliding down, slipping off, and just wearing out. It was painfully obvious that there was a huge opportunity if we could get it right. We tossed out tradition and started from scratch. During our pursuit we sampled, tested, and tweaked every single aspect of our garments. We engineered our own fabric built to achieve "our" standards of performance.