We know it's highly confusing when trying to choose which creative partners to hire for this once in a lifetime day. After all, most likely you've never done this before so how do you know? There are two important considerations to keep in mind when deciding who to commission to document your event. First... wedding videos vary WIDELY. You will find companies offering all different styles at all different price points. When you are comparing work, make sure you keep in mind that you are not comparing apples to apples. Second, there is so much more to cinematography than what you see in the finished films. It's important to consider experience, quality of gear used, audio capture, and most importantly, the level of personalization to make a film uniquely yours versus just an average film.