OMEGA Authorized Dealer When you buy from an authorized retailer or brand boutique, you can rest 100% assured that the product you're buying is exactly what you think it is. If you buy from a gray marketeer, you risk buying a watch that is one of the following: • Fake, or has inauthentic parts. • Used, but marketed as new. • Missing the box and/or key documents such as warranties, manuals and papers of authenticity.