How many mattress or furniture commercials or newspaper ads do you see in any given day? All of them try to tell you they have the lowest prices and offer the best value. It might be a "One Day Only Sale", a "Free Box-Spring Sale", a "1/2 Price Sale", a "50% Off Sale", a 70% Off Sale, "Best Sale Of the Year Sale", "Free Delivery Sale ". If any of these retailers actually sold these at these discounts off of their real regular price, they would go out of business very fast. Most of them apply these discounts to what they call their "Compare To" price. They want you to believe that this is their regular price, but you will never see them price their items at this hugely inflated price that they seem to just pull out of the air. They don't use MSRP (Manufacturer's Suggested Retail Price) any longer because the manufacturers don't want the responsibility of putting a price on the item. If you go into any of these retailers at any time, you will see that their prices fluctuate very little. In other words, their huge discount sale is actually their regular price! By locating our store off the beaten path only about 5 minutes from the main shopping area and keeping it small, showing our mattress selection and a nice sampling of our bedroom furniture, we are actually able to offer you these kind of discounts always. We pay about 20% of what these stores pay for rent. That alone allows us to keep our prices very affordable. We will never play any price games with you. Our goal is to offer you great quality furniture and mattresses at the very best prices we can. Items we do not have room to show or stock here, are stocked in a few regional warehouses where we can pull merchandise from very quickly, normally 7-10 business days. We display mattresses made by Corsicana, The Bed Boss, American Bedding, King Koil and Cambridge Collection by White Dove, as well as bedroom furniture in our showroom here in Erlanger. On our website we have a huge selection of Living Room, Dining Room, Dinette and Office furniture, all at great prices discounted up to 70%! Large retail spaces, displays, & advertising typically account for 50% of the total furniture price. Cincy Beds reduces these expenses by maintaining extremely low overhead. Established in 2005 and owned by DDJ Enterprises LLC, we have a lengthy background in retail sales. Between the 2 partners, over 65 years to be exact. You'll get more for less at Cincy Beds!