The Rug Talk team got its start many years ago in the wall-to-wall carpet cleaning business. During that time we developed a real expertise in the methods and techniques that are necessary to clean the highly durable nylon or Olefin carpet that is found in most homes and businesses. And, like most people, we were captivated by the beauty of Oriental and other fine area rugs that we saw in our customers' homes. When we discovered that those same techniques were often being used to clean valuable hand-made wool and silk Oriental and other fine contemporary area rugs, we were horrified! Synthetic wall-to-wall carpeting can withstand mechanical scrubbing, strong cleaning agents, high pressure spraying and high temperature cleaning but these techniques can damage fine rugs permanently.