SearsRugs.com has developed the next generation of online rugs sales by combining the traditional e-commerce model with the interactive and social aspects of the web 2.0, focused on adding value, with educational content and interactive features integrated into our core user experience. The next generation of rug sales is a hybrid model that is driven by combining content, consumer shopping patterns and Big Data rather than marketing gimmicks. This approach establishes SearsRugs.com as an authority on area rugs.