Started in 2008 by entrepreneur, Sam Nicolino, Adaptive Sound Technologies, Inc. (ASTI) sought to develop a product that would help people sleep soundly without the assistance of over-the-counter sleep aides or prescriptions. The Company's goal: help people fall asleep and stay asleep naturally. Armed with an extensive engineering background in the Silicon Valley, his musical ability and some co-conspirator band mates that also share his engineering background, Sam set out to develop a sound machine that redefines the science of sleep. With nearly half a billion people worldwide suffering from sleep disorders - spending an estimated 16 billion annually on treatment - Sam's desire to help people fall asleep naturally couldn't come at a better time.