In 1994 Jamaican born H. Reggie ChungLoy purchased his first coffee farm and in 1999 founded Reggie's Roast Coffee to bring the legend of Jamaican Blue Mountain Coffee to the States. Our coffee is shade grown in Jamaica's Blue Mountains, under the principles of organic farming, fair trade, and the preservation of the rain forest. The cherries are Hand-Picked and exported to our roasting house in Linden, NJ. Because we don't keep any roasted coffee in inventory, all of our coffee is freshly roasted, vacuum packed to order, and shipped directly. And so we bring you Absolutely the Best Coffee in The World, From Soil to Cup! We bring you the freshest coffee at the best price because we are Farmers and Roasters, and are able to guarantee our product because we are our product.