With La Perla of Italy, Eres of France, Prima Donna / Marie Jo from Belgium and Spanish based Andres Sarda gracing the shelves, it wasn't long before we gained a following. Heidi's experienced staff will assist in bra fitting, special "bespoke" orders and personal shopping. To satisfy the demands of our customers, the Italian men's underwear line, Grigio Perla, was introduced in the store. Heidis420.com was created to service our customers that had moved to different states and countries. Our new location on State Street isconvenient and shopper-friendly.