A few months later, Saida moved from Paris to San Francisco where Chantal was already established in the bridal industry. After a few months, Saida realized the Parisian styling concept was missing from the bridal boutique experience. Together they re-invented bridal fashion in the Bay Area. With unparalleled service, impeccable craftsmanship, and trendsetting designs, Nouvelle Vogue was able to attract an international clientele from the beginning.