"Treat Yourself like Cashmere." pur Cashmere began years ago when Leslie Roth CEO, an self proclaimed textile anthropologist, dreamed of working in Mongolia during her 30 years in the textile industry. "Fibre translates into the lives of people all over the world." The people of Mongolia are unique. Their standard of living has greatly increased due to their natural resources which includes the raising of Cashmere goats and the production of requisite items after a cold, hard winter. Their culture is represented in the fiber and their spirit translates out into the world like art. They are hearty and generous.