In a perfect blend of a traditional western storefront and ‘new-fangled’ technology, Sierra Western Wear has been providing customers with an impressive selection of quality Western Wear for over five years through their eCommerce website, Amazon and eBay stores and at live events through out the area; like the California Rodeo Salinas, the largest Rodeo in the State and one of the top 10 regular season rodeos in the US. Starting small, but determined to provide the best products and service to their customers,Sierra Western Wear has grown into the premier western apparel provider it is today. Constantly searching for new and exciting fashion lines while maintaining the iconic brands their customers know and love, Sierra Western Wear remains a cutting edge supplier of western lifestyle goods around the world.