It all started in 1981 when Monfred Joseph came to the United States to pursue the “American Dream” of having his own business and providing for his family. Monfred had a raw talent in fashion designing for men’s clothing. Since in his late teens, Monfred started making men clothing for his family and friends. In 1975, at the age of 23, Monfred opened his first men’s clothing store in Haiti where he provided all custom-made men’s clothing. After 6 years of managing a successful business, Monfred decided to move to the United States for a better life experience.