How do we do it? Simple: 1. We buy factory direct from three of the best manufactures in the bedding business. So NO middle man markup here. 2. We have super low overhead. The big stores spend more in a day than we spend all month 3. No "S company" huge advertising expense to pay for 4. No employees to pay. You deal with the owner. That is how we can offer our price match guarantee. We are NEVER undersold. So here is our question to you: Are you secure enough to spend less?