The Sleeping Giant concept was designed as the alternative to the high priced mattress chain stores. Mattress prices in those stores include commissions, corporate overhead and insanely high rent of the shopping centers they are in. Our prices are hundreds of dollars less and on some models well over a thousand dollars less than other stores. Here is the math Family Owned & Operated plus low cost advertising plus buying direct from the factory plus the lowest overhead in the mattress business equals The Lowest Mattress Prices EVERY Minute Of EVERY Day