About Naturepedic Passionate about health, safety and the environment Since 2003, Naturepedic has been on a mission to transform the lives of our customers through safer, healthier sleep. By eliminating materials like flame retardants and polyurethane foam from our line of certified organic natural mattresses, Naturepedic supports an organic holistic lifestyle while protecting the environment. Naturepedic began when founder Barry Cik could not find a truly safe crib mattress for his first grandchild. He and his sons set out to create a safer product that parents could trust: the Naturepedic organic crib mattress. Since becoming a leader in the marketplace, Naturepedic has added kids and adult mattresses to the line-up.