Russell Kirkland grew up in the flooring business. His father, uncles and brother were (and still are) established installers who often experienced frustrations with unreliable flooring suppliers. By the age of 19, Russell had been working in the business longer than most doctors attend medical school, and had learned enough about the business to take a leap of faith: He would solve the problem that had vexed his family for years by starting a flooring supply company that people could rely on.