Flooring Innovations is a privately owned company started in October, 2003 by Bill Nicholson. Bill had worked within the flooring industry at Dupont as a retail store planner for 10 years. During that time, Bill helped to create the concept of the company Flooring Centers and then set out travelling the country, turning carefully selected but ordinary flooring stores into flagship Flooring Centers. During all of his travels, Bill picked up a tremendous amount of knowledge about the nuances of the flooring industry from his newly found dealer friends. With the support of all of his comrades within Dupont and around the country, Bill decided to open his own Flooring Center within the Coachella Valley.