Roll it Rite is a new product that was developed to save consumers money and the frustration of the mess that is caused by run away paper rolls. Roll it Rite stops your paper roll when you stop pulling,so you only tear off the exact amount you want. Roll it Rite can save you from 20 to 50%or more in wasted paper, saving the average household of 4 over $200 dollars a year. An no more mess from Kids and pets. Roll it Rite is made from a soy based foam, emits a pleasant fragrance and is anti-bacterial. It is easy to install and is can be used over and over again. So take control of your paper roll and live rite with Roll it Rite! Roll it Rite the answer to all of life's messes, well almost!