Our History VP Innovations is the retail showrooms division of VP Supply Corp. VP Supply was established in the winter of 1965 by Marv Miller and Elliot Curwin in a small warehouse on Brown Street in downtown Rochester, New York. It started as a simple wholesale plumbing supplier housed in an 80,000 square foot warehouse, but as the city of Rochester began to undergo rapid growth, VP began to grow as well. In 1978, Marv and Elliot introduced the Bath Showroom, a retail space created to serve as a tool for home builders to send their customers into view all of the latest home plumbing products.