Black Fly Outfitter, the fly shop for North Florida, is a full service technical fly shop specializing in saltwater flies, custom fly kits, fly rods, fly reels and clothing for tropical fly fishing destinations around the world. What started out as Vaughn Cochran's marine art gallery years ago has turned into one of the most unique destination fly shops in the U.S. Vaughn's contemporary fishing art is recognized the world over and it's all available here in his eclectic fly shop in Jacksonville, Florida. Black Fly features all the recognized brands of fly fishing gear that you would expect to find in an upscale fly shop, Abel Reels, Nautilus Reels, Ross Reels, Hardy Reels and our entry level workhorse Okuma. We carry fine fly rods by G Loomis, Thomas & Thomas, and Hardy/Grey.