Wellbeing Island United States (USA) is the official home and owner of Jack N' Jill Kids, The Natural Family Co. and Planet Luxe in the USA, Canada & Mexico. Hurtled into toxin awareness whilst scrutinising products for their newborn baby, Rachel & Justin embarked on a quest to challenge the personal care industry and to develop safer options. The vision was simple: make safer products that perform without compromise. Our products are toothpaste, toothbrushes, soap, detergent, toiletries.