The Way That Hearing Care in Santa Cruz Should Be! Offering Convenient and Personalized Hearing Care Focused Entirely on You. Having personally cared for the hearing of thousands of people throughout Santa Cruz, Scotts Valley, Capitola, Aptos, and Monterey since 2005, I know better than most as to what is required to achieve better hearing. The most important part of achieving better hearing is working with the right expert to personally work with you and support you.