We are a small family owned business dedicated to locating and providing quality merchandise to caring dog owners with an eye for fashion and an awareness of green issues. The business grew out of a growing personal frustration with the poor quality, uncertain content and lack of variety in merchandise so frequently available from the large chain outlets and has involved considerable research to find suitable suppliers. The name derives from a long association with doodles and the like, recognizing their position as both family mutt and so-called 'designer-dog', although we should stress that all products on this site are suitable not only for doodles but any and all of their canine relatives. All however have been doodle "road tested" and approved by Polly our chief tester.