Scentsy began with a simple idea-a safe, wickless alternative to scented candles-and quickly grew into one of the most successful direct selling companies. This wickless concept was born when two stay-at-home moms began selling decorative warmers designed to melt scented wax with the heat of a light bulb instead of a traditional wick and flame. Entrepreneurs Heidi and Orville Thompson encountered the small company at a home show in early 2004 and brought sample products home. They were intrigued by how fragrance brings powerful emotions and memories to the surface-without the safety risks of a burning candle. They purchased the tiny company and moved Scentsy to Meridian, Idaho, where the company's first home office was a 40-foot ocean shipping container on a small sheep farm.