What is Scentsy? Scentsy is a direct selling, wickless candle company headquartered in Meridian, Idaho. The company is owned by Orville and Heidi Thompson and sells its products through a field sales force of more than 70,000 independent sales representatives known as Independent Scentsy Consultants, who market and sell Scentsy products through home parties. A wickless candle, called a Scentsy Bar or a Scentsy Brick, is a highly fragrant wax bar that is warmed to release fragrance into the air. Because the wax is gently warmed rather than burned, it can hold more fragrance oil than a traditional candle. And, because there is no flame, there is no smoke, soot, or lead. Scentsy wickless candles are a safer alternative to traditional candles.