The founder of WisconScents has been living in Wisconsin his entire life. One day he had a realization that scented candles were targeting mainly women and these scents were rather standard. Thus, he created candles that targeted both women and men with scents that are more "outside the box" of a typical candle supplier. Being an avid outdoors person, inspiration was not hard to find nor very far away, and WisconScents was created.