By registering for your baby shower at My Baby News, you're automatically enrolled in our REGISTRY REWARDS program. When family and friends make purchases on your registry, you earn store gift certificates up to $100. After your baby is born, the gift certificates will really come in handy! Wow...are we ever lucky. We're surrounded all day by beautiful newborn babies and their adoring parents. Actually, it's hard to say who's more adorable - the parents, the grandparents or the babies. Whether you're expecting or already have your bundle of joy, we have everything you'll need to provide the very best for your baby. Matching your lifestyle to the right product is so gratifying. And today's baby products industry is the greatest, with safety standards continually on the rise.