Ice, Custard and Happiness = Rita's At Rita's, our tag line of "Ice Custard Happiness" is more than a saying. It’s our way of life – and a steadfast promise to our valued guests. We promise happiness, and it’s a promise that we keep. Our franchise partners and Treat Team members stand behind it every day when they come to work and serve our guests. Because at Rita's, each person who visits one of our locations is our guest, not just a customer. Our guests come to Rita’s to feel carefree, to escape the pressures of daily life, to take a moment for themselves, and to get a dose of happiness! Therefore, our franchise partners and Treat Teams stop at nothing to ensure that each guest enjoys the freshest, highest quality treats -- served quickly and with a smile.