First, think about where your restaurant should position itself in the industry. Is your food great for niche diets? Vegetarian friendly? Kid friendly? Quick and easy? Elegant and time consuming? Whatever it may be, it’s important to understand your restaurants market positioning in order to advertise efficiently to an appropriate target audience. Online advertising platforms like Google AdWords, Facebook, and Twitter can help you create geo-targeted ads to ensure you’re getting your ads in front of your most worthwhile customers.