The "Fisherman's Assistant" Deep Hook Remover (DHR) is the only fish hook remover available that is specifically designed to remover hooks that are embedded deep in the throat of a fish. Our slogan says it all. DON'T RIP IT OUT... FLIP IT OUT! This new patent pending conservation tool literally flips the hook around so that it can be easily removed without causing additional damage to the fish. No more ripping, jerking, or twisting to get your tackle back. The DHR is quickly becoming the favoring hook removal tool for hundreds of professional fisherman throughout the United States. You can see how this amazing tool works on our website at www.deephookremover.com