Frayback is a collection of feelings and ideas from groups of people (a.k.a. "The Fray") Anyone can type anything at anytime on any topic 100% anonymously. Frayback is better thought of as a collective group rather than a bunch of individuals because it is impossible to personally identify messages on the fray. Examples: http://frayback.com/bestbuy was created on the first day so someone could share a bad customer experience they had at Best Buy http://frayback.com/homebirth was created by some people on a forum who wanted to talk anonymously on the subject http://frayback.com/back was created by who knows who for who knows why? feel free to create your own Fray and link your customers to it for candid feedback.