We believe deeply in the importance of goals. They give people a sense of purpose, a north star to help make decisions, a yardstick by which to measure progress, and they serve as a unifying cause to help large groups of people make progress in the same direction. As businesses grow, goals become increasingly complicated and increasingly important. We are building a tool to help clarify and simplify the goal setting and tracking process so companies can direct their energy toward accomplishing their goals.