Madison's east side is getting a personal training studio built for adults 40 and up. Alloy Personal Training Madison East, opening in 2026 on Winnebago Street, offers small group personal training where members train together but are coached as individuals. Every membership includes coach-led sessions capped at six, two to three sessions per week, and a program tailored to your movement history, from old injuries to decades away from the gym. Most members feel the difference within their first 30-60 days. A limited number of Founding Memberships are open before doors do, locking in the best rate the studio will ever offer. Inquire today.