I have been in the skin care industry for over 10 years, so I know how important it is to use the best, most natural ingredients. My passion for what I do overflows on another passion which is my horse. I have always had a love for animals and want the best for them. Having a background in skin care for many years, I have been fortunate to have had experience with many ingredients. Because I developed irritation to conventional equine insect repellants, I knew that it could not be good for my horse's skin either. So, I created a safe, all-natural product that is great for my horse. This product is effective and safe.