Based in Ojai, California, FiftyFlowers operates under the leadership of CEO Liza Roeser Atwood and staffs an all-female service team. Staff members understand what brides are looking for and can help them fulfill their floral vision, and live chat support is available through the FiftyFlowers website. Customers can take advantage of a wide range of additional features on FiftyFlowers.com, including the ability to search flowers by color to match any event's theme. FiftyFlowers offers a number of resources to help brides and wedding planners create their floral arrangements, and the FiftyFlowers blog offers a wealth of wedding inspiration and advice. In 2011, the company won the Bride's Choice Award from WeddingWire.